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International Marketing Resources

 

Business Classification Numbers
HB economic theory
HC-HC economic history & conditions; labor
HE transportation and communications
HF business administration, personnel, accounting, advertising (esp. HF5400 and on)
HG finance, banking, stocks
Selected Reference Collection Resources
Do's and Don't's Around the World BJ2137 <Various>
Do's and Taboos of… <Various>
<Various> : A Country
( Study Hint: Power Search; Words or phrase "country study"; Location "reference")
The Far East and Australasia DS1 .F3 <year>
CultureGrams (World edition) GN330 .C85 <date>
World Economic Factbook HC59.15. W675 <year>
Business Monitor International guide to the world's major emerging economies: country analysis and forecast reports HC59.7.B867 2000
Principal International Businesses: The World Marketing Directory HF54 .U5 P74 <date>
Yearbook of International Trade Statistics HF91 .U473 <year>
International Trade Statistics Yearbook HF91 .U474 <year>
International Marketing HF1416 .C375 2005
Internet Resources and Services for International Marketing and Advertising: A Global Guide HF1416 .C69 2002
Hoover's Handbook of World Business HF3010 .H65 <year> or HG4009 .H66 <year>
Marketing Encyclopedia: Issues and Trends Shaping the Future (AMA Marketing Encyclopedia) HF5415 .M2982 1995
International Encyclopedia of Marketing (NIMA Marketing Lexicon). HF5415 .N58513 1997
Asian marketing data and statistics. HF5415.12 .A78 A85 <date>
Handbook of International Direct Marketing HF5415.126 .H36 1999
Moody's International Manual HG4009 .M66
Europa Year Book JN1 <year>
Library Catalog
International marketing; international trade; limit to ebooks
Online Databases and Indices
ABI Inform (Dateline, Global and Trade & Industry) (ProQuest) - some Datamonitor; search as author
Business Source Premier (Ebsco)
Ebrary - search for D&B in publisher and name of country in title
EconLit (Ebsco) - search for international marketing + _______
Key Business Ratios
Lexis-Nexis Academic/Business
Standard & Poor's NetAdvantage
SYBWorld
ValueLine
World Development Indicators
World Factbook (CIA)

Use Serial Solutions to find full-text availability
Free Websites
Infomine (from Univ. California-Riverside)
GlobalEdge (from Michigan State) Resource Desk
Marketing Virtual Library Global Marketing
VIBES from (Univ. North Carolina-Charlotte)
Government Documents
Most of our US government documents are now available over the internet; search the catalog International government documents